Leading brands use Invoca’s Google Ads integration to track phone calls, improve Smart Bidding, enhance retargeting, and reduce their cost per lead. We’ve collected some of the top Invoca and Google Ads success stories for you in this handy guide. Keep reading to learn how our Google Ads integration can take your search marketing to the next level!
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The results with Invoca’s Google Ads integration have been phenomenal, to say the least. The benefits are constantly compounding with such minimal lift for the returns. I’ve never had a product where I spend more time selling people on the results than doing the work to get it going.”
Charlie Farrell
Senior Manager of Search Engine Marketing
Next Customer
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Rogers uses Invoca’s AI to understand not just which customers convert over the phone, but the average value of the conversion for each customer type. They then feed this revenue data into Google Ads to inform Smart Bidding. Smart Bidding weighs their bids in proportion to their returns, decreasing their cost per acquisition by 82% in a two-year period. They also use Invoca’s call conversion data to inform lookalike targeting and suppression across their entire martech stack, so the right prospects get the right ads at the right time.
The Story
The Results
82% two-year decrease
in cost-per-acquisition from Google paid search
18% lift
in net revenue from paid search campaigns
2x increase
in volume of qualified leads
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Invoca helps us understand the potential value of a customer so that we’re optimizing our media accordingly. If there’s someone who takes $700 to acquire but they have a potential value of $6,000, that’s money well spent. And without Invoca’s ability to tie the online journey to the phone call journey, we were unable to determine that.”
Russell Bangert
Director, Digital Marketing
With high subscriber acquisition costs, DISH’s marketing team wanted to optimize their paid media for lifetime value (LTV) — but they had to find a way to do so for both online conversions and phone call conversions. With the help of Invoca, DISH created a closed-loop attribution model for online and phone call conversions. DISH then passed Invoca data into Google Ads to improve ROAS and target customers with the highest predicted LTV.
500% lift
in ROAS
15x lift
in conversions
60% increase
in conversion rate
conversions
One of the great things about Invoca is that it acts as a hub for us. A lot of data goes into Invoca and we’re able to connect it to Google Ads, SA360, Bing, Facebook, Adobe Analytics, and more.”
VP of Analytics and Reporting
eHealth wanted to get attribution for the phone call conversions its paid search ads drove. To close the attribution loop, eHealth integrated Invoca with Google Ads. This allowed them to optimize their paid media against events that were happening on the phone, resulting in a 20% decrease in CPA and a 20% increase in conversion rates — just by feeding Invoca data to Google’s Smart Bidding algorithm. They were then able to reinvest their savings in future campaigns, multiplying their efficiency gains.
$3 million+
in cost savings
60%
20%
reduction in CPA
increase in conversion rate
reduction in click-to-call CPA
1-800-GOT-JUNK? uses Invoca to track their true ROAS from paid search campaigns. Soon after the marketing team started using the platform, they realized they had been significantly underreporting their call revenue to their franchise locations. The team then fed Invoca’s call attribution data into Google Ads to inform the Smart Bidding algorithm, allowing them to further cut cost per lead.
Over 10%
increase in bookings — with no incremental spend
Over 20%
boost in call conversion rate
Over 30%
rise in the number of booked calls
With Invoca, we can see true ROAS, particularly for paid search, and that’s crucial because our franchise partners are now increasing that spend. It’s essential that we get it right, and thanks to Invoca, now we can.”
Marie Fitzgibbon
Director of Acquisition
To truly optimize its enrollments and reduce cost per lead (CPL) from search, Sylvan needed complete, accurate attribution data for every conversion: web forms and phone calls. Invoca’s call tracking data helped Sylvan measure its true cost per lead and optimize its bidding strategy to reduce its CPL. Sylvan also uses Invoca to monitor what happens on the phone leads it sends to its 750 locations. If there are certain locations whose numbers aren’t measuring up with the rest, they can dig into the data to correct the issue and increase conversion rates.
33% increase
in leads from paid search
No increase
in cost-per-lead
The results have been amazing: This year with Invoca, Sylvan has increased leads by over 33% from search marketing—all while keeping cost per lead flat. We are extremely pleased with how much we’ve been able to scale.”
Seth Lueck
Senior Online Marketing & SEM Manager
Most people engage with Comfort Keepers’ Google Ads campaigns by calling. Comfort Keepers needed visibility into what was happening on these calls at scale so they could optimize to drive more high-quality phone leads. With Invoca’s Google Ads integration, Comfort Keepers now understands which calls from Google Ads keywords, ad groups, and campaigns were valid sales or job leads and if they converted. This allows Comfort Keepers to drive more high-quality phone leads while reducing cost-per-call.
Comfort Keepers’ main goals for Google Ads are to find people who buy their services and people qualified to work for franchisees. It’s very important for us to be able to only use calls that fit those categories in our decision making, and that’s what Invoca’s AI provides. We now have the data to optimize bid strategies towards driving the most relevant calls.”
Bryan Huber
Worldwide Vice President, Digital Marketing
20% increase
in sales inquiries from paid search
50% increase
in phone sales conversions from paid search
59% increase
in annual call volume from Google Ads
14% increase
in conversion rates from job applicant calls
50% lower
overall cost-per-call
50%
lower overall cost-per-call
Phone calls are an important conversion point for MoneySolver’s marketing team and they needed granular attribution to track and optimize campaigns. With Invoca’s Google Ads integration, MoneySolver gets attribution for which campaigns, ads, and keywords are driving the highest quality calls, so they can double down on their best programs and avoid wasting spend on underperforming ones. In addition, MoneySolver uses Invoca to QA sales agent performance and ensure phone leads from Google Ads are being converted at a high rate.
30% increase
in ROAS from digital marketing and affiliate programs
in close rate at the contact center
Invoca’s Google Ads integration has been really beneficial for our marketing team. Google knows how to optimize for high-performing phone leads because it gets attribution data from Invoca right away. This has helped us increase our return on ad spend by 30%.”
Christina Rosa
VP of Marketing
The majority of ISG’s conversions happen over the phone, but they didn’t have a clear view of which marketing campaigns and website pages were driving the best sales calls. Now, with Invoca, ISG can get granular call attribution from Google Ads. This allows them to understand the quality of calls each keyword and search query is driving. As a result, they can allocate more budget to their best-performing campaigns and cut spend on campaigns driving non-sales-related calls.
80% reduction
in wasted ad spend
in total revenue from non-branded paid search keywords
in order volume from non-branded paid search keywords
The results from integrating Invoca with Google Ads Smart Bidding have been fantastic. We’ve increased conversion rates while lowering our cost per acquisition. Plus, the automation and scaling benefits have taken us to the next level.”
Jason Hazlewood
Director of Online Experience & Usability
