Leading brands use Invoca’s Adobe integrations to get a complete view of the buying journey, provide personalized experiences, and target the right customers to drive more revenue from paid campaigns. Keep reading to learn how our Adobe integrations can take your digital experiences to the next level!
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Invoca’s Adobe Analytics integration has really improved how we track the customer journey. If our web team sees a drop-off at any step of the buying flow, we can dig into Invoca to see why they’re calling, and address the issue. Having that visibility is key for us, and it’s helped us make the customer experience a lot more seamless.”
Frank McGinn, Sales Analytics Manager
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Adobe Analytics is Viasat’s central system for visualizing the customer journey. To gain a complete picture of the digital-to-call journey, they integrate Invoca with Adobe Analytics. This allows them to see when customers drop out of the online flow and call instead of buying online. They use Invoca’s AI to detect trends from those phone conversations to identify the issue causing fallout — for example, they can see if they need to fix an issue on the website, or update pages with FAQs to proactively answer customer questions. Viasat also passes closed-won data from Invoca to Salesforce and Adobe Analytics. This allows the team to see which campaigns result in sales, allowing them to provide a more personalized online experience.
The Story
The Results
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74%
increase in handled call conversion rate
452-hour
reduction in handled calls per week
Frank McGinn
Sales Analytics Manager
452-hour reduction
in handled calls per week
74% increase
in handled call conversion rate
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Invoca shows us the true, verifiable number of sales calls our marketing campaigns drive. It’s helped us significantly increase our conversion rates.”
Brian Todd, Senior Business Analyst
With Invoca’s Adobe Analytics integration, the BBQGuys marketing team can see exactly how many sales calls each website page is driving. They can also get more granular and track which page elements are generating the most calls. This allows them to A/B test click-to-call buttons and other CTAs on their website — and get granular data about what drives the most calls to the sales center. They also use Invoca and Adobe Analytics to monitor the performance of the website to track if certain items are driving fewer calls than other product categories. They can then investigate and optimize those pages for the call-in experience.
100%
increase in attributed revenue from advertising campaigns
16%
14%
digital ad spend savings while increasing conversion rate
increase in phone call conversion rate
Brian Todd
Senior Business Analyst
100% increase
in attributed revenue from advertising campaigns
16% increase
in phone call conversion rate
One of the great things about Invoca is that it acts as a hub for us. A lot of data goes into Invoca and we’re able to connect it to Google Ads, SA360, Bing, Facebook, Adobe Analytics, and more.”
VP of Analytics and Reporting
eHealth integrated Invoca with Adobe Analytics to connect the dots between marketing and demand generation efforts and website and phone experiences. This gives marketing, product, and sales a complete view of the customer experience across the buying journey. Without the Invoca and Adobe Analytics integration, eHealth’s conversion rate would be understated by several percentage points. By setting up this integration, they are able to understand their true CPA and ROI and tell the complete story.
20%
increase in conversion rate
reduction in CPA
60%
reduction in click-to-call CPA
60% reduction
in click-to-call CPA
20% reduction
in CPA
20% increase
in conversion rate
Invoca and Adobe allow us to derive insights from customer touchpoints that happen over the phone and turn them into actionable data that can be integrated with our online analytics platform.”
Steven Jones, Associate Director, Testing and Optimization
The joint Invoca and Adobe solution allows Progrexion to gain visibility into conversions that are happening over the phone, helping the company create unified profiles and connect customer journeys between online and offline worlds. A key aspect of the solution is the ability to create a single customer ID that spans Adobe Experience Cloud solutions, Invoca, and Progrexion’s CRM database. Data about each customer is shared across the platforms—providing incredibly powerful insights into who is making inbound calls and why.
9%
reduction in cost per acquisition by streamlining customer journeys
40%
boost in sales by connecting online and offline journeys
Steven Jones
Associate Director, Testing and Optimization
40% boost
in sales by connecting online and offline journeys
9% reduction
in cost per acquisition by streamlining customer journeys
We’ve stopped spending money on campaigns that aren’t profitable and now channel more money into areas that are working for us. We’ve optimized our bidding strategy so we can target a tighter audience that is more likely to convert.”
Web Analytics Manager
YDesign integrates Invoca with Adobe to bring together data for attribution, optimization, and segmentation for personalization and targeting. By using Invoca and Adobe together, YDesign Group is able to bring new insights to Adobe Analytics. It can look at online conversions as well as phone calls and call conversions alongside the marketing channels that are driving those calls. And the company can use that information to adjust its spend in those marketing channels to make sure it’s driving the highest return on ad spend possible.
Eliminated wasted spend
on underperforming marketing campaigns
37% increase
increase in return on ad spend
