For many businesses, phone calls are the most valuable conversions marketers can drive. Callers convert faster, spend more, and are more likely to become long-term customers. Marketers who use conversation intelligence are able to track the call conversions their campaigns are driving and make smarter optimizations to increase ROI. Click below to learn about the performance improvements leading brands have achieved with conversation intelligence.
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Our biggest problem was that our phone calls were going into a data black hole. We couldn’t tie a sale back to the campaign that drove it and that made it difficult for us to optimize our media spend. Invoca has given us complete visibility into the campaigns driving each call as well as what happens on those calls. It’s enabled us to get a higher return on our ad dollars and prove our full ROI.”
Anand Rao
SVP of Digital Business
AutoNation
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With Invoca, AutoNation has full attribution for the web pages, digital marketing campaigns, and search keywords that drive high-quality phone leads. With this data, they can allocate more budget to their top-performing campaigns and eliminate campaigns that are primarily driving support calls and non-sales related inquiries. AutoNation also uses Invoca to automate call quality assurance (QA) by automatically scoring every sales call with AI. This helps them ensure the leads they drive are being effectively handled and converted.
The Story
The Results
Boost return on ad spend
by tracking the phone call conversions driven by marketing campaigns
Increase sales agent close rates
with deep insights into phone conversations and automated QA
Create seamless customer experiences
that drove the highest profits in company history during the COVID-19 pandemic
Invoca’s Google Ads integration has been really beneficial for our marketing team. Google knows how to optimize for high-performing phone leads because it gets attribution data from Invoca right away. This has helped us increase our return on ad spend by 30%.”
Christina Rosa
VP of Marketing
MoneySolver
MoneySolver uses Invoca to get attribution for which campaigns are driving the highest quality calls, so they can double down on their best programs and avoid wasting spend on underperforming ones. In addition, Invoca helps MoneySolver track the quality of phone leads its affiliate partners are driving and push back with tangible data when lead quality is low. Finally, MoneySolver uses Invoca to QA sales agent performance and ensure its phone leads are being converted at a high rate.
30% increase in ROAS
from digital marketing and affiliate programs
2x increase in close rate
at the contact center
Implementing Invoca at University Hospitals was one of the biggest wins of our department and it gave us the data needed to significantly improve performance.”
Matthew Eaves
VP of Digital Marketing
University Hospitals
University Hospitals’ goal is to create a more seamless journey for patients, from the moment they start researching symptoms or doctors through billing and follow-up care. They use Invoca for Healthcare to greatly improve the patient experience when they call to make appointments, optimize marketing to drive more high-value appointment calls, and provide more effective and consistent messaging across the board. Invoca even helped them discover call experience issues they didn’t know were occurring—resulting in a dramatic increase in appointment conversion rates.
580% increase
in appointments scheduled
300% increase
in conversion rate
50% reduction
in total call duration
The results with Invoca have been phenomenal, to say the least. The benefits are constantly compounding with such minimal lift for the returns. I’ve never had a product where I spend more time selling people on the results than doing the work to get it going.”
Charlie Farrell
Senior Manager of Search Engine Marketing
Rogers Communications
Rogers uses Invoca’s AI to understand not just which customers convert over the phone, but the average value of the conversion for each customer type. They then feed this revenue data into Google Ads to inform Smart Bidding. Smart Bidding weighs their bids in proportion to their returns, decreasing their cost per acquisition by 82% in a two-year period. They also use Invoca’s call conversion data to inform lookalike targeting and suppression across their entire martech stack, so the right prospects get the right ads at the right time.
82% two-year decrease
in cost-per- acquisition from Google paid search
18% lift in net revenue
from paid search campaigns
2x increase
in volume of qualified leads
10% reduction
in sales-to-care call transfer rates
When we started thinking about how to use Signal AI in our crisis response efforts, we wondered, ‘What can we learn about how people are talking about COVID-19?’ So, we dove in and quickly created a COVID-19 phrase-spotting signal, focusing on words like coronavirus, virus, infectious disease, influenza, quarantine, and lockdown.”
Shannon Johnson
Director of Marketing Operations
Spectrum Retirement Communities
In early 2020, when the COVID-19 pandemic was starting to take hold in the U.S., Spectrum needed real-time insights about its residents’ needs and concerns. The team used Invoca to set up signals for COVID-19-related terms on its hotline. This allowed them to make critical pivots in their response efforts, keeping the COVID-19 curve flat across their 50 properties.
16,000 calls
routed through Invoca
160 positive
customer reviews
20% reduction
in resident turnover
With Invoca, we can see true ROAS, particularly for paid search, and that’s crucial because our franchise partners are now increasing that spend. It’s essential that we get it right, and thanks to Invoca, now we can.”
Marie Fitzgibbon
Director of Acquisition
1-800-GOT-JUNK?
1-800-GOT-JUNK uses Invoca to track their true ROAS from paid search campaigns. Soon after the marketing team started using the platform, they realized they had been significantly underreporting their call revenue to their franchise locations. The team then fed Invoca’s call attribution data into Google Ads to inform the Smart Bidding algorithm, allowing them to further cut cost per lead.
Over 10% increase
in bookings — with no incremental spend
Over 20% boost
in call conversion rate
Over 30% rise
in the number of booked calls
The results have been amazing: This year with Invoca, Sylvan has increased leads by over 33% from search marketing—all while keeping cost per lead flat. We are extremely pleased with how much we’ve been able to scale.”
Seth Lueck
Senior Online Marketing & SEM Manager
Sylvan Learning
To truly optimize its enrollments and reduce cost per lead (CPL) from search, Sylvan needed complete, accurate attribution data for every conversion: web forms and phone calls. Invoca’s call tracking data helped Sylvan measure its true cost per lead and optimize its bidding strategy to reduce its CPL. Sylvan also uses Invoca to monitor what happens on the phone leads it sends to its 750 locations. If there are certain locations whose numbers aren’t measuring up with the rest, they can dig into the data to correct the issue and increase conversion rates.
33% increase
in leads from paid search
No increase
in cost-per-lead
When our click-to-call ads converted, we had limited visibility into conversions at a meaningful level, making it extremely difficult to scale. When we implemented Invoca for these campaigns, we were able to drive down CPAs by upwards of 60%.”
Will Guimont
VP of Analytics and Reporting
eHealth implemented Invoca and integrated it with Adobe Analytics to connect the dots between marketing and demand generation efforts and website and phone experiences. The result is a more complete, effective view into customers’ experiences for use throughout the organization across marketing, product, and sales. This has helped them reduce their cost per acquisition and reinvest their savings in future campaigns, multiplying their efficiency gains.
$3 million+
in cost savings
60% reduction
in click-to-call CPA
in CPA
20% increase
eHealth
All our agents have Invoca access to track their sales — they love the transparency the system provides, which gives them an extra boost to exceed their sales goals.”
Kyle Andersson
Director of Operations
With Invoca, Digital Market Media is able to quickly scale campaigns and get granular insights into performance, which allows its analytics team to make smarter optimizations. Invoca also enabled Digital Market Media to accurately measure the performance of its new remote contact center. DMM can now track every transfer generated by each call center agent and view individual agent performance data.
1,000% YoY
increase in revenue
600% YoY
increase in call volume
110% YoY
increase in conversion rate
Digital Market Media
With Invoca, we’ve stopped spending money on campaigns that aren’t profitable and now channel more money into areas that are working for us. We’ve optimized our bidding strategy so we can target a tighter audience that is more likely to convert.”
Jesse Teske
Web Analytics Manager
When YDesign Group started tracking calls with Invoca, it quickly discovered that several of its most expensive legacy campaigns were not delivering the desired ROI. Many of the keywords it was bidding on were driving customer service and other non-sales related calls. With Invoca, YDesign Group can adjust its spend in each marketing campaign to make sure it’s driving the highest return on ad spend (ROAS) possible.
37% increase
in return on ad spend
Eliminated wasted ad spend
from underperforming campaigns
YDesign Group
